Method and End Product

Here are the different phases that the project underwent:

Phase 1 was associated with collecting of stories during Culture Days 2013 (supported with funding from SaskCulture).
Phase 2 was turning stories into Public Service Announcements (PSAs) and editing the PSAs into final products (supported with funding from the Ministry of Parks, Culture and Sport).
Phase 3 involved reserving broadcasting time with media outlets throughout Saskatchewan (CBC/Radio Canada, CTV, Global, SaskTel Max, Access Communications, Shaw Cable, etc.).
During the 2013 Culture Days (a pan-Canadian event that took place September 27-29, 2013 and celebrates all cultures and all aspects of culture) we hired a freelance journalist, Evie Ruddy, and a videographer, Jason Rister, to travel around the province. They interviewed 23 members of the multicultural community at eight events in seven communities.
The interview clips have been assembled into a series of six 30 second Public Service Announcements (PSAs) for broadcast with the following themes: Culture is a Two-Way Street; From Many Peoples Strength; Cold Land, Warm Hearts; Look Beyond the Surface; Home and Overcoming Discrimination.